Trayne Adjei Studios was commissioned by Absa Bank and M.anifest to produce a creative music video promoting Absa’s new digital products. The project involved integrating these services into a captivating visual narrative, encompassing creative direction for the music, visuals, and overall concept. The chosen approach was to depict a typical day in the life of M.anifest, showcasing his natural use of Absa’s digital offerings. The video also featured everyday individuals seamlessly utilizing these same services in their daily routines. This campaign proved highly successful, effectively engaging younger audiences and increasing the popularity of the Absa brand and its new digital services.